<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml">
  <url>
    <loc>https://www.brandonmerchant.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/48c98881-8d2a-4780-babe-14ab88e416a1/IMG_0087_Original.PNG</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.brandonmerchant.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-07-17</lastmod>
  </url>
  <url>
    <loc>https://www.brandonmerchant.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-07-09</lastmod>
  </url>
  <url>
    <loc>https://www.brandonmerchant.com/work/360learning</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-19</lastmod>
  </url>
  <url>
    <loc>https://www.brandonmerchant.com/work/mobile-app-desktop-redesign-at-omnislash</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-19</lastmod>
  </url>
  <url>
    <loc>https://www.brandonmerchant.com/work/storyline</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1601407994782-1RI83UQLUF6PMMHYIIMW/Untitled.gif</image:loc>
      <image:title>Work - StoryLine | Mobile web application - Selected state (sequential pages)</image:title>
      <image:caption>We aimed for a smooth transition between screens and after a few different iterations and user feedback, we realized we should remove the extra step of having our users select a category then select a CTA to transition to the next page. Adding a selected state and removing the CTA created a seamless transition between pages.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1599418528213-L4UGYGC968U1VQ5TQZ4O/Social+Listening.jpg</image:loc>
      <image:title>Work - StoryLine | Mobile web application - We found that procrastination tends to be one of the main reasons why people fail. Our goal is to keep our users engaged.</image:title>
      <image:caption>@joerosado - Destroying procrastination is 3rd on his list of things a person owes to themselves. @starter_inc - Procrastinating is 2nd on their list of self-sabotaging signs. (Twitter)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1599418815817-25RPA832YG2FIRCTNNUE/Assumptions+1.jpg</image:loc>
      <image:title>Work - StoryLine | Mobile web application - Beginning the Lean UX process</image:title>
      <image:caption>We used our assumptions as a first step guide towards creating a starting point before designing our product.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1599419174591-CTNPSNMZZCWJDVSVZPTE/KPI%27s+1.jpg</image:loc>
      <image:title>Work - StoryLine | Mobile web application - Goal: Identify our top 3 KPI’s as a team.</image:title>
      <image:caption>How: Each member of our session was given 3 colors and were instructed to place a sticker on each KPI based on priority. (Green = highest priority, black = moderate priority &amp; orange = low priority.) Takeaway: Goal progress was prioritized above the # of account users. Our group determined that our product would show more success through user activity of the application versus the number of registered users.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1601407416855-KW8KEG9OUOQGOQVYKMO2/Group+21.jpg</image:loc>
      <image:title>Work - StoryLine | Mobile web application</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1599696759838-LS4DSUB03C4ICCINFKF5/Final+mockups+1.jpg</image:loc>
      <image:title>Work - StoryLine | Mobile web application</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1599423069724-4PVXKKGPTWAKOFYVQC2N/Style+Guide.jpg</image:loc>
      <image:title>Work - StoryLine | Mobile web application</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1599423491802-RQMZEWXP8F81JEPFQFNR/moodboard.jpg</image:loc>
      <image:title>Work - StoryLine | Mobile web application</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1599435242334-68QUXRME43HAPU6FKP6B/Product+w%3A+code.jpg</image:loc>
      <image:title>Work - StoryLine | Mobile web application</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1601408485531-6NZOZOWK3PJWYR9V7J6T/Untitled.gif</image:loc>
      <image:title>Work - StoryLine | Mobile web application - Carousel (homepage)</image:title>
      <image:caption>We wanted to showcase our testimonials on the homepage but we didn’t want to crowd the module. Creating a carousel and sticking with Nielsen Normans best practice of no more than 3-5 testimonials was our best approach.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1599419286841-OFKRO2OMU6IT4H9SOWUM/Sitemap.jpg</image:loc>
      <image:title>Work - StoryLine | Mobile web application</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1599661463268-YX1Q1EXGAMVTQ54P4LF5/Flow+-+Completing+Daily+Task.png</image:loc>
      <image:title>Work - StoryLine | Mobile web application - Flow</image:title>
      <image:caption>Completing a daily task.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1599145764333-NCSVFKFIXDEBCGDDNDWP/Final+Tile.png</image:loc>
      <image:title>Work - StoryLine | Mobile web application</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1599419017598-HZPHCZB38NOW77AZLPL7/Journey+Session.jpg</image:loc>
      <image:title>Work - StoryLine | Mobile web application</image:title>
      <image:caption>Our goal was to showcase how a user may feel through each phase of the goal setting process from start to finish. We wanted to empathize with our users pain points and create a list of features that would assist each user down the funnel of creating and achieving their goal.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1601409602433-OFP9I5H70D2MW3ZANXZ9/Untitled.gif</image:loc>
      <image:title>Work - StoryLine | Mobile web application</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1601406902576-61V4Y7OS2AB6XCQKUO99/Group+23.jpg</image:loc>
      <image:title>Work - StoryLine | Mobile web application</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1601407065066-2EY0QSNS85V6LSVT3FZZ/Group+33.jpg</image:loc>
      <image:title>Work - StoryLine | Mobile web application</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1599433409167-N1C8TWWJFISF91028V6R/photo-output.jpg</image:loc>
      <image:title>Work - StoryLine | Mobile web application - Task: Create a goal from the homepage (6 users)</image:title>
      <image:caption>Results: 6/6 were able to create a goal and access their dashboard.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1599449734990-ZR3MFN396HPFMZTF6XR6/Screen+Shot+2020-09-06+at+9.34.50+PM.png</image:loc>
      <image:title>Work - StoryLine | Mobile web application - 7 out of 8 participants believed they would benefit using our service and 8 out of 8 believed journalizing their own reflections would increase engagement as well as goal achievement stats.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1599419231209-AP9PTJAOIX1LEXFH8W2R/MVP+2.jpg</image:loc>
      <image:title>Work - StoryLine | Mobile web application - Value vs. Effort Matrix</image:title>
      <image:caption>Value vs. Effort Matrix</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1599434547248-FPVFPB9MB6GOO0T7065G/Dev+Hand+Off.png</image:loc>
      <image:title>Work - StoryLine | Mobile web application</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1599418623969-WCYLDGREE6566HAFVRUM/Competitive+Audit.jpg</image:loc>
      <image:title>Work - StoryLine | Mobile web application</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1599586826844-NO3QJI9RQBY09582MC7H/Data.jpg</image:loc>
      <image:title>Work - StoryLine | Mobile web application - These quantitative statistics proved there is a need for our service.</image:title>
      <image:caption>80% of the population does not set goals. (goal setting stat - google) People who write goals are 50% more likely to achieve than people without goals. (goalband.co.uk)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1601407212787-XZNFW6C2KWPPC9O1K6O1/Group+34.jpg</image:loc>
      <image:title>Work - StoryLine | Mobile web application</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1601408253465-0WTM9P8J19Q09DFRRD6D/Untitled.gif</image:loc>
      <image:title>Work - StoryLine | Mobile web application - Selected state (profile)</image:title>
      <image:caption>Selecting a daily task from the profile page needed more visual appeal than just an ordinary filled chip. We wanted to include a checkmark that would “pop” once the daily task chip was selected so we added shadow to this effect.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1599433590435-KGL0AE8KCT6933WW14TH/image-asset.png</image:loc>
      <image:title>Work - StoryLine | Mobile web application - Task: Obtain feedback on all screens from volunteer user</image:title>
      <image:caption>Result: Our original theme began to be questioned. We wanted our users to create goals that would become their unique story. Our original concept was to include a library of goal stories in the user profile however our design direction was a bit confusing and overwhelmed some users. We then knew we needed to change some of our design tactics.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1600971206210-RSSJ2IWBSS3AZOVDJEOH/StoryLine+Framework.png</image:loc>
      <image:title>Work - StoryLine | Mobile web application</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1599419336881-8MTK9O7O9C8CWZ91GX4L/UX+Strategy.jpg</image:loc>
      <image:title>Work - StoryLine | Mobile web application - Our vision of the digital product</image:title>
      <image:caption>Our goal was to transition pain points and negative experience to a positive creation that will keep our users engaged and excited.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1599431786014-EVV7Y1KZWWD6P2RPX3VE/Screen+Recording+2020-08-25+at+12.21.37+PM.gif</image:loc>
      <image:title>Work - StoryLine | Mobile web application - Testing Takeaways</image:title>
      <image:caption>I had our guest user show me how she would create a goal and access the user profile dashboard from the homepage. I noticed a bit of confusion through this process as it wasn’t as seamless as we’d hoped for. This told us we needed to go back and adjust our screen transitions. We add a progress bar to our sequential pages which created a smooth flow.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1599186107545-QXT7QM424V29HHPG9E43/StoryLine+Survey+Gif.gif</image:loc>
      <image:title>Work - StoryLine | Mobile web application - We received 154 responses in 48 hours and received valuable input:</image:title>
      <image:caption>On a scale of 1 to 5 (1 being never, 5 being always) only 34% of our surveyors reflect on their goals. 46% of our surveyors would like access to a digital product that will track their goals and 41% would be open to the idea. 63% of our surveyors lose focus when trying to achieve their goals. (Created in Google Forms &amp; Keynote)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1599433543647-LJFPWSDXW2PZSO7XIVNL/User+Testing+Vicky+2.png</image:loc>
      <image:title>Work - StoryLine | Mobile web application - Task: Obtain feedback on homepage layout</image:title>
      <image:caption>Results: We decided to change the design of two modules within the homepage which created a better flow and understanding for our users to create a goal.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1599697383665-NYV1G9R8OX0CPVJY2CN9/Mock+Iterations.jpg</image:loc>
      <image:title>Work - StoryLine | Mobile web application</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1599697760294-82AOFNR58XFCK5FALYYD/Final+Wireframes.jpg</image:loc>
      <image:title>Work - StoryLine | Mobile web application</image:title>
      <image:caption>Global navigation adheres to best practice of 3-5 items. Primary CTA to guide users down the funnel of creating a goal. Carousel best practice from Nielsen Norman - no more than 3-5. Progress bar to increase user satisfaction and boost respondent engagement. Luke W. forms best practice - 1 column field with left aligned text.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1599418923001-1PCZYVQXF39KOWOG1071/Personas+2.jpg</image:loc>
      <image:title>Work - StoryLine | Mobile web application</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1599437007382-HQAB0OOMWGTM26BKQA07/Group+29.jpg</image:loc>
      <image:title>Work - StoryLine | Mobile web application</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brandonmerchant.com/work/rub-a-dub</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1601331208937-7M22CLW2SEEKA5NT33Z2/Untitled+3.gif</image:loc>
      <image:title>Work - Rub-A-Dub | E-commerce mobile application - PDP to Set Up &amp; Info Page</image:title>
      <image:caption>As our users navigate down the funnel to select the services they need, we followed Luke W’s forms best practice of one column fields with left aligned text above the fields to ensure less eye scanning around the page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1601063409456-JWP3OE33F2VPQ0Z5QLW1/Competitve+Audit+1.jpg</image:loc>
      <image:title>Work - Rub-A-Dub | E-commerce mobile application</image:title>
      <image:caption>Crystal Clean Auto Detailing offers unique packages that include a car wash and detailing service. However, the website does not follow best practices. In the global navigation, there are more than 7 tertiary options to choose from which breaks the best practice of having no more than 5-7 items. The hierarchy within the body copy is inconsistent. There is also too much body text within the homepage which could overwhelm users from the very beginning.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1601494358580-1SVJEORKXWHS8P2ZLOXI/Screen+Shot+2020-08-08+at+3.40.23+PM.png</image:loc>
      <image:title>Work - Rub-A-Dub | E-commerce mobile application</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1601340687631-W9267BQKCHW8SQ60I3AK/Artboard+Copy+5.jpg</image:loc>
      <image:title>Work - Rub-A-Dub | E-commerce mobile application</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1601338394235-31TA1J3CW9I1F7OSHVD2/IMG_5404.JPG</image:loc>
      <image:title>Work - Rub-A-Dub | E-commerce mobile application - Testing</image:title>
      <image:caption>After experimenting, testing, then more experimenting we continued to iterate our design with users to evaluate our decisions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1601316553052-2V0P18MG3EQQ3TS20IG0/Moodboard+2.jpg</image:loc>
      <image:title>Work - Rub-A-Dub | E-commerce mobile application - Visuals, Fonts &amp; Elements.</image:title>
      <image:caption>Our goal was to create a slick and clean visual concept using a “Fast &amp; the Furious” theme, incorporating purple and turquoise to portray power and elegance with in our design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1601494412894-DRX8RAJLT9J9JLCW27I4/Screen+Shot+2020-08-08+at+3.40.36+PM.png</image:loc>
      <image:title>Work - Rub-A-Dub | E-commerce mobile application</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1601331556927-SGX06VC20PIXZTP3YXQ4/Untitled+4.gif</image:loc>
      <image:title>Work - Rub-A-Dub | E-commerce mobile application - Checkout, Billing Summary &amp; Confirmation</image:title>
      <image:caption>Continuing with Luke W’s forms and fields best practices, users will finally reach the confirmation page. We wanted to attract more business from customers, so we included a small incentive to create an account with Rub-A-Dub. Because we had all of the user info we needed, all we needed the user to do was select the “Add a Password” CTA on the final screen to set up an account and receive 20% off their next service.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1601340959353-WR43F200XM33J31E37K3/Handoff.jpg</image:loc>
      <image:title>Work - Rub-A-Dub | E-commerce mobile application</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1600920057749-NEM52LZSYAN6VYBXRNMV/Rub+A+Dub+Tile.png</image:loc>
      <image:title>Work - Rub-A-Dub | E-commerce mobile application</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1601063878023-Z5J1FZ9LNC43L3TMWS2Y/Audit+2.jpg</image:loc>
      <image:title>Work - Rub-A-Dub | E-commerce mobile application</image:title>
      <image:caption>Petsmart offers a breadcrumb progress bar which is a necessity to keep users engaged and not lost through the purchasing process. This drives user satisfaction and eases the stress of going through the motions of purchasing. Offering an interactive calendar to set up an appointment date is also an effective way to not loose user focus. By offering a tappable day by day calendar that shows dates, it will speed up the set up process for the user.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1601493934853-IJEVPB2V6DZSIGEMVQ9N/Group+7.jpg</image:loc>
      <image:title>Work - Rub-A-Dub | E-commerce mobile application</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1601340039549-DWGE7FXX0QOZI4J661OS/PDP+Iterations.jpg</image:loc>
      <image:title>Work - Rub-A-Dub | E-commerce mobile application</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1601479939995-PTKCBOCEM4P4ZCRLSHEY/2020-08-07+16-33.jpg</image:loc>
      <image:title>Work - Rub-A-Dub | E-commerce mobile application</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1601486193400-4S4I80PZJ2E1FPXJBKYV/Rub-A-Dub+Mobile+Car+Wash+Site+Map+Final.jpg</image:loc>
      <image:title>Work - Rub-A-Dub | E-commerce mobile application</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1601065724757-TEEWQWGGT9TPP7MLI94N/Screen+Recording+2020-09-25+at+02.27.41+PM.gif</image:loc>
      <image:title>Work - Rub-A-Dub | E-commerce mobile application - Key Takeaways (We received 102 responses is less than 48 hours)</image:title>
      <image:caption>85% of surveyors would prefer having an associate come to their location to wash their car. 84% of surveyors would prefer a washing service that offers eco-friendly purchase options and products. 87% of surveyors would rather go with a service that offers add ons and customizable wash packages.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1601317057681-65EV0868OLVPBOSIDLWQ/Screen+Shot+2020-09-28+at+12.17.02+PM.png</image:loc>
      <image:title>Work - Rub-A-Dub | E-commerce mobile application</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1601317568398-RF2C4VZM3V4VEBNG8C92/Rub-A-Dub+Style+Guide.jpg</image:loc>
      <image:title>Work - Rub-A-Dub | E-commerce mobile application</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1601494306250-AR0I7AZ3I2EPVT5KZ20U/Screen+Shot+2020-08-08+at+3.40.06+PM.png</image:loc>
      <image:title>Work - Rub-A-Dub | E-commerce mobile application</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1601330920673-LWW4OX1T4IS7GV0YOV9W/Untitled+2.gif</image:loc>
      <image:title>Work - Rub-A-Dub | E-commerce mobile application - Homepage to Category &amp; PDP Flow</image:title>
      <image:caption>From the homepage, users clicked the primary CTA “Book a Wash” which navigates them to the category and PDP pages. We included a progress bar, back and close buttons to keep our users confident and in control when navigating through the wizard. We also included 24x24px radio buttons and ensured that each element had a 44x44px tappable area, which follows best practice for app design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1601060276045-TU949L545H8JN7KNFRC9/Group+Framework+RAD+1.jpg</image:loc>
      <image:title>Work - Rub-A-Dub | E-commerce mobile application</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1601322156667-LCUZJX2WNJA0VNHXN6TO/Test+Plan.jpg</image:loc>
      <image:title>Work - Rub-A-Dub | E-commerce mobile application - Test Goals Test how users would navigate through the cart and checkout flow. Test the flow and navigation from the homepage and button usage.</image:title>
      <image:caption>5 users 1:1 online test through Zoom 1 round of 10 minutes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1601315086938-B9BMSSN0GWH262KGVBUK/Screen+Shot+2020-09-28+at+11.44.20+AM.png</image:loc>
      <image:title>Work - Rub-A-Dub | E-commerce mobile application</image:title>
      <image:caption>(Created in Adobe XD)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1601340194322-PEVWJQ00OSK597QSQQMD/Screen+Recording+2020-07-28+at+12.14.43+PM.gif</image:loc>
      <image:title>Work - Rub-A-Dub | E-commerce mobile application</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1601335577024-2CO7C0MGTMEJ3FI4KF34/Iterations+home.jpg</image:loc>
      <image:title>Work - Rub-A-Dub | E-commerce mobile application</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1601339048710-3A7CSTPJ1IRT8BG4A9RD/CAT+iterations.jpg</image:loc>
      <image:title>Work - Rub-A-Dub | E-commerce mobile application</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1601341560652-GMAQ76POI43BVM43LT53/Screen+Shot+2020-08-08+at+3.39.52+PM.png</image:loc>
      <image:title>Work - Rub-A-Dub | E-commerce mobile application</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1601310016431-5Z8B7HKINT0NXKV8IL89/Persona.jpg</image:loc>
      <image:title>Work - Rub-A-Dub | E-commerce mobile application</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1601315275291-I6OB51IGJWMUYU7JT57O/Screen+Shot+2020-09-28+at+11.47.26+AM.png</image:loc>
      <image:title>Work - Rub-A-Dub | E-commerce mobile application</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brandonmerchant.com/work/spacex-redesign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1600890364558-MEFVE8OMPUHUNNC9PZDK/Rideshare+Booking+Flow.jpg</image:loc>
      <image:title>Work - SpaceX.com | Website redesign - High fidelity flow chart</image:title>
      <image:caption>Because the booking process for space travel is not realistic for many, it was key to identify the steps and useful information that is required for travel in order to understand how I could engage users in other ways to engage with SpaceX.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1595013128250-LXTIPUTQ2O9TGEHCTB3M/SpaceX+Tile.png</image:loc>
      <image:title>Work - SpaceX.com | Website redesign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1600898503120-3Z2WKP2K6HWRU59T17WW/Social+Listening+2+SpaceX.jpg</image:loc>
      <image:title>Work - SpaceX.com | Website redesign</image:title>
      <image:caption>We noticed the price tag for a trip to space was not something everyone can afford. We implemented strategic ideas to make the website more engaging for all users. (Twitter)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1600889882163-B9VOVKZLY614VDNUIKBJ/Lofi+Task+SpaceX.jpg</image:loc>
      <image:title>Work - SpaceX.com | Website redesign</image:title>
      <image:caption>Lofi fidelity flow chart Users did not understand the terminology nor could they afford the price of a flight to space. This drove many users away with no intention on returning to the website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1600885118353-5YD0XLH6IIH31232PEWL/Sitemap+SpaceX.jpg</image:loc>
      <image:title>Work - SpaceX.com | Website redesign</image:title>
      <image:caption>Sitemap Recreation: My goal was to recreate the current sitemap to give me a better understanding of what the birds eye view of SpaceX currently shows. This helped me notate ideas of how I could introduce gender neutral design and implement a quiz into the website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1600894742300-PLS2AX3OLZCIBRFBOS9L/Sketches+SpaceX.jpg</image:loc>
      <image:title>Work - SpaceX.com | Website redesign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1600917649031-TFNEU9UMR1ENH0Q2QRKU/Screen+Recording+2020-09-23+at+09.20.03+PM.gif</image:loc>
      <image:title>Work - SpaceX.com | Website redesign - Prototype (Homepage - Take Quiz)</image:title>
      <image:caption>Primary CTA from homepage was “Take a Quiz.” This is the main action we want our users to do to capture more engagement with the site.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1600898380060-UZTXIUES7W6YCQUR6DLM/Social+Listening+1+SpaceX.jpg</image:loc>
      <image:title>Work - SpaceX.com | Website redesign</image:title>
      <image:caption>We observed that users are anticipating an opportunity to travel to space via SpaceX. (Twitter)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1600967878333-Z4UXM2G75HWNH4O6LP0E/User+Testing.jpg</image:loc>
      <image:title>Work - SpaceX.com | Website redesign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1600714531036-KG76MQI5J4OUJZ8KDX3H/UX+Audit+Space+X.jpg</image:loc>
      <image:title>Work - SpaceX.com | Website redesign - Navigation</image:title>
      <image:caption>But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1600791042934-0N7SIPJ6ZWHTXGQTL48S/SpaceX+Framework.jpg</image:loc>
      <image:title>Work - SpaceX.com | Website redesign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1600898224820-U4L2QF83TBG9P1PF0BVQ/Competitive+Audit+SpaceX.jpg</image:loc>
      <image:title>Work - SpaceX.com | Website redesign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1600914071781-1C3KT66VF9VYX193L4J4/Screen+Recording+2020-09-23+at+08.15.46+PM.gif</image:loc>
      <image:title>Work - SpaceX.com | Website redesign</image:title>
      <image:caption>(Created in InVision &amp; Keynote)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1600895782324-K1SVMRV5FYXQZFHNHA3K/Wireframes.jpg</image:loc>
      <image:title>Work - SpaceX.com | Website redesign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1600897783006-Q5R5OXEGMC7EMIGBBFKU/Annotations.jpg</image:loc>
      <image:title>Work - SpaceX.com | Website redesign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1600916952873-28FTTSOM5SRQ93NGSEMQ/Screen+Recording+2020-09-23+at+09.08.24+PM.gif</image:loc>
      <image:title>Work - SpaceX.com | Website redesign - Prototype - (Quiz, hover states, carousel &amp; homepage)</image:title>
      <image:caption>An interactive, fun and engaging quiz to learn more about those who visit SpaceX.com while also introducing a fun concept for everyone to enjoy. Hover states, carousels and easy way-finding in navigation to allow users comfortability as they continue through the quiz.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f11c620a8ded70a77487dbc/1600916492229-1CJ13UDHWPQTHX16FWA7/Screen+Recording+2020-09-23+at+09.00.50+PM.gif</image:loc>
      <image:title>Work - SpaceX.com | Website redesign - Prototype (Homepage - Sign Up)</image:title>
      <image:caption>Introduced a sign up form for users following Like W’s forms best practices to receive updates on news from SpaceX via email, streaming updates, shopping, travel details once they are available and more.</image:caption>
    </image:image>
  </url>
</urlset>

